Challenges Along the Way

One of the largest hurdles to overcome was learning the terminology, the most important elements to investors, and how best to create something that would be easy to pick up and use for both that demographic and people new to the investing world. When designing UX, something I really want to encourage is multiple ways to achieve the same thing. Because our target market included both seasoned veterans and new users, this was a fantastic opportunity to consider two drastically different groups and build something that they’ll both feel is intuitive. Learning the foundations of investing UI was a steep curve in and of itself, but finding ways to appeal to both veterans and new users alike was an exciting challenge to tackle. When I was dong Quality Assurance work as a tester earlier in my career, I learned first-hand how UX can make or break something. One of the most frustrating things that I personally dealt with, and challenged players as well, was doing something that seemed obvious expecting a result and being totally flustered when it didn’t work. When something isn’t clearly defined or explained well, it detracts from the overall experience. This is a big deal for me, and if I’m at the helm steering the overall experience and design, I want this to happen as much as possible. A happy user is a repeat user!